• Include a nicely designed logo
  • Make sure the site works on all browsers and devices
  • Promotional graphics and links on the homepage
  • Links to the most popular products
  • Have a clear search field at the top
  • Display any specials, promotions or free shipping options
  • A latest news area
  • Links to recent purchases and popular products
  • An area from where user can filter different brands or products
  • A store finder if needed
  • Language options is necessary for your e-commerce site
  • Include security certificates and reminders that the transactions are safe throughout the website
  • Easy navigation
  • Test the speed of your site so pages load quickly — Use different tools for that
  • Remove broken links and fill in empty product pages
  • Make sure you have categories on each page and filtering options
  • Have the email signup form show up on every page
  • A link to your Career page
  • A link to Legal information
  • A link to your Privacy policy
  • A link to your Contact Page
  • A link to the FAQ page
  • Links to your social pages
  • Links to return and exchange policies
  • Links to supplier information pages
  • Sharing buttons
  • A login box
  • Tabs at the top of your e-commerce website to categories and products
  • A shopping cart at the top in case people saved items
  • Show what payment systems you use and any security measures you take
  • Tabs leading to your support pages
  • Make your e-commerce responsive and test it on all devices and browsers
  • Show the checkout button clearly on each page
  • Include calls to action
  • Customer reviews and ratings for each e-commerce product
  • Related product links to up sell
  • Selling points, like free shipping or a clock with a discount if they buy now
  • Provide product images with zoom-in functionality
  • Multiple product images and angles (360 degree views)
  • Item information and specifications
  • A field to change purchase quantities
  • A creative description that relates to the product uses
  • Include an optimized product title
  • An add-to-cart button on each product page
  • Pricing information with potential sales or discounts
  • The availability of each product to show scarcity and push people to buy
  • Shipping and tax calculations on the product pages
  • Materials used, dimensions, colours, weight, washing instructions
  • Available sizes and a sizing guide if needed
  • A comments section so people can discuss the e-commerce product
  • A sorting and filter option for customer reviews
  • An Add to Wish List button on each product page
  • Videos to display how the product works
  • A live chat option that shows the support team what the customer is looking at
  • The product codes for people who might use this for reference later
  • Stats on each product such as shares, views, sales and people who placed it on their Wish List
  • Social share buttons for each e-commerce product
  • Deals for people who purchase multiple related items together
  • A banner that states if a product is sold out
  • An area to sign up for notifications when a product becomes available
  • Include keywords on each e-commerce product page to improve search engine rankings
  • Don’t make the person create an account until after placing order
  • Accept all payment methods
  • Offer low shipping costs
  • Make the checkout visual with fun images
  • Add checkout buttons on the top and bottom of your pages
  • Make sure the security and payment seals are most prominent during checkout
  • Ask people to continue shopping after making a purchase
  • Allow people to save their cart to a Wish List for later
  • Suggest Wish List items to up sell during checkout
  • Refrain from asking for a survey response after checkout (save this for email)
  • Try free shipping when they spend a certain amount
  • Offer multiple shipping methods
  • Include an area to punch in promo codes
  • Show people how much they saved during checkout
  • Show the approximate shipping date and time
  • If selling digital downloads, explain how they receive the product
  • Be open about what you use their personal information for
  • Offer a sample if they are hesitant about buying
  • If you sell high priced items, offer financing options like payment installments
  • Test the checkout process to see if it works
  • A receipt with the price
  • A picture of the item
  • Include links to the product, site, support and related product suggestions.
  • Send a one to two week follow up to see how the product is
  • Ask for a review
  • Offer a discount code if they haven’t ordered again after a few months
  • Ask them to join a loyalty program
  • Ask for reviews in exchange for specials and discounts
  • Ask if they want future notification alerts for specials and products
  • Sell gift cards in your emails
  • Send a promotion for abandoned carts
  • Thank them for their purchase
  • Show where the product was sent to
  • Have an option to cancel the order
  • Links to share on social media
  • A link to track shipping
  • The order number and a link to return instructions
  • Include a survey link
  • Social media pages
  • Listed emails and contact forms
  • Listed phone numbers
  • A Live Chat area
  • Forums
  • FAQs
  • Shipping details
  • Sharing buttons
  • Offer 24/7 customer support

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